Senior Partner Marketing Manager - ANZ
Expedia, Inc
Sydney, Australia
24d ago

Expedia

Expedia’s Consumer Acquisition Team is looking for a credible online marketing channel manager with deep analytical skills and polished business sense to lead our portfolio of partners in assigned countries as well as our relationships with affiliate networks.

As a Senior Partner Marketing Manager, you will make a daily, direct and significant impact on Expedia’s P&L on assigned geographies and interact with point of sale leadership to craft strategy for the region.

This role is based in our Sydney office and will be responsible for the strategy, management and performance of the affiliate channel as well as direct partnerships.

Our partners come from a wide range of industries including Financial Services and more traditional affiliate partners like cash back sites.

You will lead all aspects of the channel : recruiting and developing relationships with affiliates / partners, crafting plans to grow profitability, developing offers to expand the program, negotiating deal structures and terms, setting up campaigns, analysing and reporting performance, and optimizing campaigns to achieve company goals.

You will have prior experience in partner marketing and a background in online marketing fundamentals.

Responsibilities :

  • Develop strategy and build execution plan for the channel for your assigned territory
  • Identify new growth opportunities and implement initiatives which improve partner productivity and increase return on investment
  • Develop and run partner relationships actively. Motivate partners to provide maximum exposure and revenue.
  • Negotiate terms and financial structure of deals
  • Set up campaigns, handle ongoing communication, optimize creative strategy
  • Track and analyze metrics to evaluate and improve the effectiveness of the program
  • Report business results directly to regional leadership teams & Partner Marketing senior leadership
  • Collaborate with product and regional teams to craft marketing and merchandising campaigns to improve conversion
  • Run well-planned marketing tests to help optimize partner sales and retention
  • Keep up with industry trends and monitor competition
  • Actively monitor partner compliance with terms
  • Requirements :

  • Experienced partner marketing manager or other performance marketing experience
  • Bachelor’s degree in Marketing / Business or significant years of experience
  • Minimum 5 years of work experience
  • Being able to influence people internally to ensure they prioritise your project
  • Strong sales, negotiation, analytical and implementation skills. Be very confident about data analysis and able to use data to make decisions
  • Technical aptitude and the ability to operate and thrive in a multi-tasking, dynamic environment
  • Strong social & presentation skills and shown experience communicating with senior management
  • A professional get it done’ attitude and work ethic
  • Proficiency in Microsoft Word, Excel, and PowerPoint
  • Strong organisational skills to prioritize and balance multiple priorities
  • Expedia is committed to building an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

  • LI-HH1
  • Expedia is committed to creating an inclusive work environment with a diverse workforce.All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

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