Job Summary :
Is the senior brand representative in Australia. In conjunction with UK based Executive colleagues help develop the Company’s strategic and tactical plans for the region and oversee the successful implementation of agreed strategies.
Specifically advising on and building strategic capability to drive sales and profitability by :
Increasing boohoo, boohooMAN & Nasty Gal (group) brand awareness
Ensuring increased localisation’ of the group proposition
Devising and implementing local PR and marketing initiatives
Outstanding communication with UK head office functions while championing’ the Australian customer experience
Tasks, Duties & Responsibilities :
Manage all activity within the market with particular emphasis on PR, Media, Marketing and Social
Manage local agencies to ensure we get maximum benefit from the relationships and hit our commercial targets
Ensure all local activities are planned, briefed and implemented with a focus on continual improvement
Build a strong list of press and social contacts to ensure we can effectively create buzz around the boohoo brand through social and printed channels.
Be the expert on the Australian customer and inform the central UK team on changes needed for local market covering all aspects including (but not limited to) site design and UX, pricing, range and creative.
Manage and develop a team of marketing professionals including PR and social
Investigate, evaluate and recommend strategic partnership opportunities within the market to drive sales
Act as the brand ambassador for boohoo in Australian with all local stakeholders
Managing the Team :
Health & Safety :