As the Senior Marketing Manager for Australia & New Zealand, you will be accountable for the creation and management of new field marketing programs across the region, ranging from net new lead generation to middle-
of-funnel pipeline acceleration programs to closing engagements and activities. This is a unique opportunity to play a highly visible role in an exciting, industry-
leading technology company.
You will also focus on elevating Siteimprove within the ANZ region, establishing the company as a thought leader, and fuelling the awareness, engagement, and conversion stages of the buyer's journey.
As an emerging marketing leader, you are a creative and critical thinker, an adept communicator, and have the organisational skills to manage a variety of concurrently running projects and programs that will drive the business through thought leadership, sales opportunity generation, and overall sales and marketing.
You must be metrics driven - dedicated to developing, measuring, and evolving marketing programs and initiatives that are designed to hit key targets.
What you will do
Lead the development and execution of a strategic marketing plan for Australia and New Zealand, in support of the sales organisation’s growth objectives and timelines.
Develop and manage field marketing programs to drive opportunity generation and pipeline acceleration including, but not limited to : field marketing programs, joint field marketing events, events / activities, sales collateral, and outbound prospecting campaigns.
Create new, and optimise existing, marketing strategies that support both long-term and immediate-term growth objectives.
Work with corporate and other regional field marketing teams to develop detailed campaign project plans, which include : goals, messaging, calls to action, distribution strategies, and schedules.
Analyse performance of field marketing activities and establish a regular reporting & communications cadence with stakeholders on field marketing efforts.
Serve as a marketing business partner to the sales organisation and customer success.
The role is based in Sydney and will require travel across Australia and New Zealand, with the possibility of International on occasion.
What you will need
At least 3-5 years’ experience in field marketing and / or marketing management. Preferably in B2B / Software-as-a-Service (SaaS) technology company with progressive growth or equivalent.
Proven success in developing and executing regional programs and events that drive pipeline, deal acceleration and bookings.
Excellent relationship, partnering, and collaboration skills, and experience working cross-functionally with a sales organisation.
Experience with account-based marketing, including working with sales to develop target account lists and account segmentation.
Knowledge and experience in demand generation best practices, including the methods and tactics to support post-MQL sales and marketing outreach.
Ability to analyse & interpret metrics around field marketing performance and adjust strategy accordingly.
Experience working with sales CRMs and marketing automation systems.
Ability to work collaboratively across internal and external teams in a decentralised work environment.
What we’ll love about you
You’re a communicator by nature with strong communication skills and enjoy working with colleagues, partners and customers.
You’re team-oriented and enjoy embracing the ideas of others (even if the conflict with your own).
You thrive in a fast-paced, changing environment and you’re excited by the chance to play a large role.
You are a driven team player, collaborator, and relationship builder whose infectious can-do attitude inspires others and encourages great performance in a fast-moving environment.
You’re self-motivated and can work with a minimum of supervision and be capable of strategically prioritising multiple tasks in a proactive manner.
You have a bachelor’s degree in Business Administration, Communications, Marketing or related field, or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities.
What you’ll love about us
Siteimprove is a Danish-founded multinational company with over 500 employees worldwide. In addition to our headquarters in Copenhagen, we have offices in Minneapolis, London, Berlin, Vienna, Amsterdam, Oslo, Sydney, and Toronto, and our customers are spread across North America, Europe, Asia and Australia.
Even though we’ve grown rapidly since our foundation back in 2003, we’ve maintained our entrepreneurial spirit and strong feeling of togetherness.
Read more about the Siteimprovers and our inclusive and global work hard, play hard culture in this section here :
We also offer amazing perks!
Great Company Culture. We are passionate, innovative and people-centric.
Work / Life Balance. We believe it is important to maintain a healthy work / life balance and allow for flexible working arrangements.
End of Trip Facilities. If you bike or walk to work or go for a run at lunch time we have state of the art end of trip facilities, with showers, towel service and storage options.
Corporate Social Responsibility. Twice a year the team participates in volunteering activities to support the community Siteimprove is part of.