Responsible for the client satisfaction with Ad Cloud across Search & DSP, working collaboratively with the client management team to deliver results
The operational line of defense for campaigns; the lead for performance strategy and activation
Support the client onboarding process
Working collaboratively with the implementation team
Ensuring campaign setup is aligned to marketing objectives and overall business requirements / goals.
Update account plans for Search & DSP, Quarterly and recommend growth opportunities that are aligned with our client’s business requirements
Regularly audit client campaigns / accounts setup to provide best practice recommendations that enhance performance, improve efficiencies and increase technology adoption
Proof of Concepts / Pilots
Project manage Proof of Concepts / Pilots to ensure a successful outcome.
Devise robust test plans for Ad Cloud product.
Align project plan & engagement with contract timelines
Perform account audits to recommend campaign improvements & best practice setups (Ad Cloud Search).
End-to-end campaign management that delivers to pilot goals (Search & DSP Product Adoption, Performance Enhancement (including ROI, Customer Value)
Campaign Quality that deliver to client goals
Responding to client requests troubleshooting, support and filing tickets
Ensuring the client is billed on time and accurately
Pacing and KPI achievement checks
Identify trends in data to drive optimization strategies
Identify quality-improving and feature enhancement opportunities
Trafficking (or management of through ACS)
Data validation and accuracy checks
Subject Matter Expert Adobe Analytics
Regional resource for strategy, process, activation, reporting, and troubleshooting
Escalation point for any issues, product requests, etc.
Establish best practices from in-region knowledge sharing
Provide necessary materials or guidance on implementation or technical knowledge
Drive Analytics Adoption in the region for Ad Cloud customers
A4AdC DSP product integration, set-up & activation
Technical knowledge required as a pre-requisite for an analytics SME
Integration set-up :
Ad Cloud Use Cases
Troubleshooting integration issues
Client Growth & Retention
Ensure the client is satisfied with the product features that they are leveraging across Search & DSP
Build a strong relationship and rapport with the day to day contact / s for Search & DSP
Enable the client to realise the value of Ad Cloud, through identifying Search & DSP product features and reporting that the client could benefit from leveraging via training and enablement.
Search Marketing Expertise in both Google and Bing
Performance marketing, meeting business KPI’s
Deep knowledge and experience of advertising & marketing technologies (Ad Cloud, SA360, Marin, Kenshoo, Adobe Analytics)
Strong problem solving & analytical skills
Client relationship management
Adobe Analytics workspace expertise
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists.
You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.
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Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.