Influencer Marketing Manager - Myprotein Australia
The Hut
Sydney, New South Wales, Australia
4d ago


About The Hut Group :

THG is one of the world’s fastest growing and largest online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors, in over 160 markets.

We create brilliant digital brand experiences and our in-house team design, develop and build a bespoke proprietary technology platform that is used by hundreds of millions of people worldwide.

With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious we like to move twice as fast others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth.

Our people are our strength and we have over 4,000 diverse, smart thinkers across the globe who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals that can bring fresh and innovative thinking to THG and play a part in driving the Group forward on its truly exciting journey.

About the Division : THG Brands - Health

THG Brands - Health

Myprotein, THG’s largest brand. You will find an unrivalled passion from the staff in Myprotein, whose dedication over the years have turned it into market leader in multiple territories globally.

Myprotein, from production through to PR, is a large single unit working consistently to deliver rapid growth in a fast moving industry.

Innovation, creativity and resourcefulness are common characteristic of the staff across all departments in this ever expanding team.

About the Role :

Working within the Myprotein Australia territory team, General Manager the Australia Influencer Marketing Manager will lead and develop the influencer marketing strategy for Myprotein Australia to deliver successful influencer outreach and marketing campaigns for Myprotein Australia.

The successful candidate will be a proactive, creative and hardworking individual who’s passionate about influencer marketing and social media.

They will be an excellent communicator with the ability to build solid relationships both internally and externally, as well as having strong negotiation and organisational skills.

Responsibilities will include but not limited to :

  • Developing and implementing the influencer marketing strategy for Myprotein Australia
  • Research and identification of suitable influencers across various categories including Fitness, Fashion, sport and Lifestyle
  • Full ownership of the Myprotein Australia Influencer Database
  • Complete end-to-end relationship management with influencers, from initial outreach emails to processing payments
  • Input into creative campaign ideas and strategies to build global brand awareness
  • Use tools including Excel and Google Analytics to analyse and report on influencer performance
  • Liaise with Content, Social, Campaign and Digital teams to execute 360 marketing campaigns and amplify influencer coverage
  • Support the PR Team with ad hoc tasks, including the organisation and management of PR events
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