Performance Marketing Specialist
FlexiGroup
Sydney
5d ago

What's so exciting about this role?

This role will play a critical part in shaping the success of direct customer acquisition at flexigroup . You will report into a very passionate Head of Digital Marketing and be in charge of developing and implementing profitable acquisition strategies across our key brands, with a focus on digital channel optimisation.

What Does An Average Day Look Like?

No day is average at flexigroup but here’s an idea of what you can expect to do in this role :

  • Managing all performance driven channels - like SEM, display and paid social media.
  • Identifying and evaluating new opportunities to increase brand awareness, site traffic, app downloads, and revenue growth.
  • Defining and delivering the digital marketing roadmap in consultation with key stakeholders.
  • Being the subject matter expert in anything digital marketing, supporting strategic projects as well as teams across the business.
  • Continuously investigating, identifying & testing new digital marketing opportunities to create sustainable new acquisition sources.
  • Implement all marketing acquisition campaigns across best channels to meet annual targets
  • Work with the Product and Early Engagement team to identify opportunities for offers, customer targeting and journey optimisation
  • Testing various ad copy, creatives and formats across all performance channels.
  • Building landing pages to drive better post-click experiences for key customer segments
  • Collaborating with various members of the marketing team and senior management to propose solutions, hypothesise, and present results to back up strategy.
  • Deliver regular details campaign performance and analytics to inform the acquisition strategy and demonstrate the return on investment.
  • Who will thrive in this role?

    As an expert in your field, you are customer obsessed and want to make a positive impact for both clients and customers.

    You are a self-starter who thrives in a fast-paced environment and are not afraid to challenge the status quo. You equally love working autonomously and rolling up your sleeve and getting things done.

    You are passionate about your role and

  • Experienced in multi-channel customer acquisition (preferably in Financial Services)
  • Proven success in managing multiple digital campaigns
  • Understanding and working knowledge of reporting tools such as GA, Google Data Studio, PowerBI, Facebook Analytics.
  • Track record in driving innovation and change in a fast paced environment
  • Strong financial acumen including financial modelling
  • Excellent communication and influencing skills
  • Why become a flexigroupie?

    flexigroup is in growth mode, and with that comes the unique opportunity to truly own and build your career journey with us.

    Here are the perks of becoming a flexigroupie

  • We believe in our people and want them to succeed with an extensive range of online and face-to-face learning opportunities, including excellent leadership development programs
  • We have a recognition scheme that dialled up to you, your colleagues and peers
  • Flexibility - We know people have lives outside of work and balance is important
  • Health and wellness programmes flu jabs in winter, massages, yoga and meditation plus a dedicated Flexi Vibes committee focused on good vibes initiatives across all our locations
  • Mental health and wellbeing are important to us. You will have access to EAP providers
  • Paid Volunteer leave we value our communities and want to give you the opportunity to give back
  • Discounts at our Retail merchant network across NZ and AU
  • Leave 4 weeks annual leave with the opportunity to purchase additional leave during the year. Our parental leave is supportive of parents returning to the workforce
  • If you are looking for your next challenge, we'd love to hear from you!

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