Senior Digital Assets Manager / Transition to Head of Digital
Celebrity Ink™ Tattoo
Gold Coast, Queensland, Australia
3d ago
source : JobLeads

Senior Digital Assets Manager / Transition to Head of Digital

Senior Digital Assets Manager / Transition to Head of Digital

Senior Digital Assets Manager / Transition to Head of Digital

  • Celebrity Ink™ is seeking an experienced, innovative and results-driven digital operations and technology leader (succeeding onto Head of Digital with commensurate results) to deliver the business’ digital transformation, eCommerce and omnichannel O2O, D2C, B2B customer experience strategy;
  • driving experience, demand, conversion, adoption and retention on our services and products. Reporting to the Chief Marketing Officer, and with two direct reports (and several sub-contractor resources), you will be responsible for building Digital Excellence as a core competency and success platform within the business, leading as the digital advocate and go-to person, developing and executing on an international digital strategy, educating team members as required, and synchronising delivery of holistic customer experience objectives.

    You’ll have a passion for digital technology, digital transformation, web assets innovation (web applications development), online service provision, performance marketing, user experience, omnichannel lead and customer engagement and understand the principles and applications of the full digital ecosystem.

    You thrive working in a creative, agile, dynamic working environment and will have delivered material business growth as a result of your proven skills, analysis and acumen.

  • You’re innovative and forward-thinking; You move decisively yet with measured excellence; You are intuitive and solution orientated on customer experience and insights;
  • You execute confidently and intentionally, and collaborate inclusively with others to enable quality and achieve results.

    You will be joining a colourful and growing team and a brand expanding globally (with Glocal’ sensitivity); your ideas, innovation and execution success will inspire our customer community and drive further brand proposition into new markets.

  • This is an exciting high-octane role which will have you driving strategy, value and outcomes for a newly formed business pillar and success model;
  • leading on digital customer experience innovation in a multicultural, edgy and irreverent segment. A critical and pivotal senior position leading digital brand and value chain, and inspiring a team to disrupt on purpose;
  • a strategic yet tactical and very hands-on full time role, available for an immediate start for swift execution. If you’re an experienced methodical growth-hacker, keen on boundless scale-out and a well-resourced business model, let’s start a conversation.


  • Steer and lead the digital transformation strategy and international scale-out roadmap.
  • Develop, manage, optimise and innovate the entire digital ecosystem, digital assets, technology stack, web applications, augmented eCommerce, digital marketing and omnichannel customer experience;
  • executing with internal and external stakeholders to ensure activities achieve our overarching commercial and customer experience vision, mission, objectives and value proposition with agility and intelligence and always on time and within budget.

  • Drive the demand and adoption of our services, products, brand proposition by attracting, engaging and converting customers online to offline across all aspects of the digital ecosystem.
  • Identify, develop and introduce additional digital channels to deliver an outstanding customer experience across all branded touchpoints.
  • Continually work to strategise, enable, optimise and innovate the customer journey across our digital architecture and touchpoints via seamless customer experience;
  • providing recommendations for improved UX / UI / CRO, integrated LiveChat, intuitive O2O engagement, and augmented CX innovations.

  • Manage the ongoing optimisation and internationalisation of our marketing sites, microsites, applications and eCommerce channels including exercising SEO best practices, SEM / SMO / CRO tactics, ensuring cohesive user and systems interface, online payment gateways, GDPR requirements, UAT and A / B testing, and continuous development and delivery to ensure our critical digital assets are operating with optimal effect and impact.
  • Lead and synchronise Digital & Performance Marketing excellence to develop, execute and monitor digital marketing effectiveness, efficiency and activity best practices;
  • with particular focus on omnichannel, full-funnel and throughput tracking, Paid Search (PPC), Voice Search, Paid Social, Biddable Media, SEO / SMO, Affiliate Marketing, Video Content and Programmatic Display to drive traceable acquisition, engagement, conversion and ultimately ROMI / ROCE via measurable or attributable sales and margins growth.

  • Develops and oversees the successful execution of our trust, advocacy, customer review strategy, ensuring the process and engagement drives high volume of positive reviews across relevant interaction platforms.
  • Oversees and ensures the effective implementation of marketing automations and nurture programs (leveraging eDM / SMS / geo-location) for personalised engagement toward driving up-sell and cross-sell across all segments of the customer community database.
  • Oversees the development and implementation of the organic content marketing and social media strategy to increase active engagement, following and empower community (user) generated interactions.
  • Develop systematic reporting (weekly and monthly) for all areas of digital customer experience and experience performance responsibility, sharing results with key stakeholders across the business;
  • This role would suit someone who has pure play DTC scale-out experience with confidence working in an agile fast-growing business environment.

    You will be senior and resourceful, establishing and executing an innovative digital strategy, leading a team, business partners and a diverse stakeholder group to drive exponential success.


    Successful candidacy will possess the following :

  • 10+ years’ experience leading Digital Operations, Digital Technology, Digital Marketing, Online (to Offline) Service Provision, Customer / User Experience, Web Design / Development innovation, Omnichannel Architecture, Marketing Automations;
  • and with at least 5+ years building, setting, executing and managing a DTC / B2B eCommerce and digital strategy.

  • Tertiary Qualified in Marketing eCommerce, Computer Sciences, Business or equivalent discipline.
  • Proven experience across international eCommerce and marketing websites management.
  • Demonstrated experience managing partner agencies and third party SLA’s to deliver high quality outputs.
  • Preferred experience scaling-up franchising systems or subscription models.
  • Proficiency or working knowledge across core and emerging coding languages (including API)
  • Proficiency across the Salesforce Marketing Cloud stack including Advertising Studio / Social Studio / Journey Builder / Data Management Platform / Service Cloud App exchange.
  • Proficiency or keen interest across full-stack marketing technology and automation.
  • Strong analytical skills with demonstrated experience generating data insights.
  • Proven track record of effectively driving business growth and return on investment.
  • A team player but also likes to take ownership and can work autonomously.
  • Organised and able to effectively prioritise your workload.
  • Prepared to work flexible hours, international travel and with overtime TIL provisions (due to multinational, multiple time zone and business-critical digital asset deployments, online service provision launches, global campaigns);
  • ensuring continuous development and delivery of customer-facing assets for timely and successful outcomes.


  • Complex project and stakeholder management abilities.
  • DevOps practitioner / Agile methodologies certification; minimum viable product know-how.
  • No-code workflow automation / webhook logic enablement (Zapier / Microsoft Logic).
  • ABOUT US :

    We’re passionate about making a big impact. We’re leaders not followers. Forward thinking’, Collaboration’ and Execution Excellence’ are our core beliefs.

    Our employees, like our customer community, are at the heart of our business and we believe that through intelligence, authenticity and culture, we can deliver the best customer experience the community deserves of our service scope, brand and people.

    We work hard but have fun and a laugh along the way. We recognise and reward our team family.

    We offer a fantastically collaborative, friendly, flexible and very creative working environment within a culture that is agile, inclusive yet autonomous, and strives for excellence.

    We are very focused on exponentially growing a brand, customer community and business model already well-established globally yet with clear strategic agenda and business plan to triple our network and market penetration, expanding rapidly during next 3-5 years.

    Keen to join in, drive and revel in this success with us? Climb aboard a unicorn by applying with a considered cover letter and quality resume aligning all requirements.

    Only candidates shortlisted will be communicated with.

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    Classification Marketing & Communications Digital & Search Marketing

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