Growth Hacker / Digital Marketer
Freelancer.com
Sydney, New South Wales, Australia
6d ago

Description

Freelancer Limited, the ASX-listed company that owns Freelancer.com and Escrow.com, is hiring. Twelve-time Webby award-winning Freelancer.

com is the world's largest freelancing and crowdsourcing marketplace, which connects millions of employers to freelancers across the globe.

Escrow.com is a global fintech industry leader in secure online payments, having handled over US$4.5 billion in transactions buying and selling boats, cars, airplanes, jewellery, fine art, and even trips to the planned Aurora space station in 2021!

Responsibilities

  • Develop new and creative growth strategies
  • Plan and execute marketing campaigns, including SEO / SEM, marketing database, email, social media and display advertising
  • Measure and report performance of all digital marketing campaigns, and assess against goals (including ROI)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging channels and strategies. Provide thought leadership and perspective for adoption where appropriate
  • Requirements

  • BS / MS degree in technical field or marketing
  • Proven working experience in internet marketing
  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A / B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g. Google Analytics)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Benefits

    This won't be a cog-in-the-machine job; you will be joining a global technology company that is a meritocracy, so if you are looking to make a difference and be rewarded for your efforts, this is the place for you.

    We also offer a fun atmosphere working with smart people in an awesome office with fully-stocked kitchens, social events, hackathons, and more.

    For more information see

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