Brand Manager
Luxasia
North Sydney, New South Wales, Australia
6d ago

Description

Luxasia Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-Commerce in Asia Pacific.

Since 1986, we have strived to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories.

We are a winning TEAM of diverse individuals whose commitment, grit, and shared core values drive everything we do. There are plenty of opportunities for growth and development across the countries we currently operate in (and plan to expand into).

Make a difference with us today.

Position Purpose

  • To ensure marketing activities are in line with all brands identity and imagery and to supervise and ensure smooth execution of overall operations
  • Provide leadership and directions in the daily operations of marketing, sales and training
  • Strengthen all brands marketing presence and position
  • Key Responsibilities

  • Planning Function
  • Liaison
  • New Business & Brands
  • Analyse market data and sales trend to set up annual budget, in terms of revenue, expenditures and profitability

    Create and develop marketing plan as well as setting up clear indicators to measure the results of each activity

    Create and develop clear business strategies to achieve daily / monthly / yearly goals

    Effectively execute marketing activities as according to marketing calendar and to ensure the return of investment

    Set up sales target, periodic sales forecast and must ensure the expected sales outcome is achieved

    Construct monthly sales report that summarizes sales achievement, marketing activities updates and competitive landscape for submission to principal

    Manage, control and implement optimum merchandising in accordance with brand guidelines

    Explore, prospect and manage consumer data, encouraging engagement programs to maintain long run goals

    Liaise with respective principal in bringing a consistent brand image & marketing programs i.e. marketing campaign, product launch, PR event, etc.

    Liaise with respective government institution to ensure that all practices comply to regulation

    Liaise with local partners and ensure business milestones are in place

    Liaise with internal organization to ensure all SOPs are in place

    Plan and organize the operational requirements and enhance on brand development

    To build strong relationships with key players with retailers and regional team

    Ensure effective implementation of new businesses and brands

  • To identify and assess new distribution opportunities
  • Benefits

    Education / Experience

  • Have a Bachelor's Degree in business-related fields and equivalent combination of relevant education and work experience that will allow successful performance of job expectations
  • Have at least 10 years’ proven experience in Brand Management, Retail Marketing in a beauty retail environment (Digital Marketing expertise is a plus)
  • Skills Required

  • A good handle on consumer and market insights, including the ability to analyse market data, and he or she may be tasked with conducting consumer research
  • A strong negotiation, communication, presentation and analytical skills including some inclination towards financial representation
  • Can handle many projects at once from ideation and creation, to leading a cross functional team through execution in an accurate, well-organized and timely manner
  • Possess natural leadership that is inventive, entrepreneurial and solutions-oriented
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