Acquisition & Innovation Specialist (Direct Marketing
Cancer Council NSW
Sydney, Australia
16d ago
  • Take an active role in fundraising acquisition strategies and new initiatives
  • Drive innovative approaches within Direct Marketing fundraising space for Cancer Council NSW, leaders in their field of cancer research and support!
  • Cancer Council NSW is an independent, community funded not for profit with a purpose. What’s our point of difference? We look at all aspects of Cancer from research right through to support.

    Role

    Joining our highly regarded Fundraising Division, with a fundraising portfolio of approximately $70 million, you will be responsible for the acquisition of new donors, through direct marketing channels including direct mail, inserts, television, telephone and other highly targeted and low cost channels.

    We are always looking at ways to improve and do things better, smarter and more effectively This is a role that underpins that!

    How?

    Based in the Woolloomooloo office, reporting to the Acquisition Manager, your key responsibilities will be :

  • Manage end to end acquisition campaigns, working across multi channels, with a focus on digital
  • Develop creative brief for external suppliers (copy writers, designers, printers), assist with personal stories, approve all artwork, response devices, offers and materials
  • Responsible for project management of data supply, proof reading, response management; premium items
  • Designation of test segments, identification and interpretation of test results
  • Developing detailed predictive models to generate budgets and revised forecasts
  • Identify and implement ways to increase level of supporter engagement
  • Conduct regular analysis of results, communication trends, supplier performance, and attrition rates by segment, outcomes of tests and projected profitability
  • Prepare budgets, forecasts, and reports against plans
  • Develop the New Donor Acquisition Strategy
  • External and internal supplier relationship management
  • What’s your background?

    As a natural networker with a confident approach, your extensive experience in acquisition and lead generation will be celebrated. You will also need :

  • Proven track record of measurable success in acquisition and lead generation
  • Excellent knowledge of what works in direct response marketing
  • Understanding of the principles of database and customer relationship management
  • Experience of interpreting and acting upon complex data reports
  • Excellent attention to detail and solid analytical capabilities
  • Proven project management skills and outstanding organisational abilities
  • Ability to work autonomously
  • Excellent interpersonal, communication and negotiations skills
  • High level of competence with Excel
  • Why wait! Apply online by clicking APPLY NOW and submit your cover letter and resume! With your application, please quote reference FUND 0618 AIS

    Applications close COB Sunday 24th June, 2018.

    If you have any questions or need any additional information, please do not hesitate to call Bridget Mudford on 02) 93341436.

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