Digital Analytics Manager
Publicis Groupe
Pyrmont, Australia
1d ago

Company Description

Since the collaboration of Performics Mercerbell, it’s been our ambition to become one of the most influential marketing organisations in the world.

We’re built to revolutionise the relationship between people, brands and communities to make everyday lives better.

How do we achieve what we do? By combining intent and powerful creative ideas with explosive force to create measurable change.

It’s a unique alchemy that only Performics Mercerbell has the track record to deliver. And whilst others may say it, we are able to make creating new realities, a reality.

Some reasons why you might love us :

  • We care about you we understand that working with us doesn’t define you. It’s why we support who you are, both inside and outside the office.
  • We attract modern thinkers we foster ambition and smarts and we want you to do the best work of your career.
  • We like to have fun we don’t take ourselves too seriously. It’s why you’ll always hear laughter around our office. It’s the sound of comradery and understanding.
  • Job Description

  • Here is your chance to join us! You’ll work on the enviable client that is one of the biggest financial services portfolio in Australia;
  • working on a broad range of brands you will get the opportunity to get the full view of what goes down across all facets of digital marketing & media.

  • We like to call it bigger picture learning’. With a future focus and access to copious amounts of 1st party customer data, you’ll be exposed to really interesting and sophisticated ways of working.
  • The Analytics & Insights Manager is responsible for the day-to-day management of a portfolio of analytics and cross discipline clients.

    Your responsibilities range from executing best in class technical and analytical projects, mentoring junior staff members and developing innovative solutions with your peers from other departments.

    You are likely a techy with a background in Maths, Statistics, Economics or Digital Performance Marketing. You are results focused and have the ability to see through data where others do not.

    Key Responsibilities :

  • Work with client teams to support in the development of measurement models to help clients understand their businesses
  • Work with client teams to develop reporting templates that answer clients key business questions
  • Review and evaluate behavioural and performance metrics
  • Create custom automated or on-demand dashboards within analytics tools based on the unique reporting needs of the different levels within an organization and across clients
  • Undertake meaningful data analysis and extract the so what’
  • Work with digital marketing teams to support development of strategies using analytics data and insight
  • Apply statistical analysis to web analytics and in particular search data
  • Identify and explain metrics and the related behaviours to non-analytics people effectively and clearly
  • What you’re looking for :

  • A culture where you feel empowered to take ownership in your work and your career
  • An workplace where your colleagues become your friends
  • An agency pushing the boundaries and delivering best in class work every single day!
  • We recognise balance and difference is important in all business. We encourage you, whatever your background, gender, religion or sexual orientation to apply.

    If you need other considerations or adjustments please highlight in your application and talent acquisition team will be happy to discuss further.

    Qualifications

  • 2+ years working in the web analytics or digital marketing industry with a background in Maths, Statistics, Economics, Marketing or any quantitative discipline.
  • Considerable experience working with web analytics tools like Google Analytics or Adobe Analytics (Omniture Site Catalyst) (experience with non-standard integrations would be beneficial)
  • Understanding of media attribution, and some knowledge of digital marketing channels (SEO / SEM / Display / eDM etc)
  • Experience working with tag management tools, Google Tag Manager (GTM) or other tag management tool
  • 1+ years of experience working directly with customers including presenting to them both face to face and online.
  • Some experience in project management, managing cross-functional teams to achieve project objectives
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