Content Strategist
Vanguard
Melbourne, Victoria, AUS
6d ago

About Vanguard

Vanguard Australia has been helping investors achieve their long-term financial goals for over 20 years. Serving institutional and individual clients, and financial advisers, we offer investment solutions that are low-cost, diversified and robust through time.

With more than AUD $6 trillion in assets under management Vanguard is one of the world’s largest global investment management companies.

In Australia we partner with institutional clients, financial advisers and individual investors to offer low-cost investment solutions.

Our comprehensive range of managed funds, exchange traded funds (ETFs) and tailored investment solutions are built to support long-term investment success for our clients.

Our Team & Opportunity

The past 18 months have seen significant transformation for Vanguard Australia in business strategy and in the discipline of Marketing.

A strategy of growth will see Vanguard Australia expand its offer across both the Intermediary (B2B) and the Direct to Investor (B2C) strategies in the business, we appointed our first Global Chief Marketing Officer, and in Australia, our Marketing department is now a standalone function with a growth agenda to serve both our intermediary clients as well as directly with our investors.

As part of this transformation we are looking for a Content Strategist.

Reporting to the Senior Manager, Editorial & Content Strategy, the Content Strategist will drive the content marketing agenda for Vanguard Australia.

This includes the development, implementation and governance of a multi-channel content strategy and plan aligned to the key business strategic priorities.

What you will do

  • Display versatility in producing and implementing content strategies for different client segments in a wide range of styles and channels, including but not limited to responsive web pages, campaigns, articles, blogs, videos, podcasts and social media.
  • Develop a content calendar and production plan, identifying contributors / SMEs, content type, format and distribution channel, along with appropriate workflow processes and a framework for maintaining high quality content.
  • Partner with Marketing Pods / Centres of Excellence and other subject matter experts across the business to ensure alignment of core themes and messages.
  • Manage compliance and approvals process as required and be able to interpret multi-source feedback and identify mandatory changes.
  • Provide clear direction to creative team and writers to ensure content strategy is well understood.
  • Develop objectives and performance measures for each piece of content and use metrics and analytics to inform future strategies.
  • What we are looking for

  • Experience in financial services industry would be highly advantageous
  • Demonstrated experience in content strategy coupled with prior experience in Marketing / Communications / project management.
  • Demonstrated bringing strategic insights to life through multi-channel communications.
  • Specialisations that will make an impact

  • Strong communication skills must be able to pitch at all levels of the organization and experience guiding writers through the development process.
  • Strong attention to detail in communications including target audience preferences.
  • Analytical reasoning - analysing and interpreting complex information to determine and resolve problems, prioritise steps which need to be taken, arrange the necessary resources and set and implement schedules.
  • Strong commercial acumen - able to understand the role of content in the broader business operations and apply commercial thinking to content development.
  • Planning and time management - anticipate obstacles and changes to plans and arrange resources to achieve a resolution and keep deliverables progressing.
  • Inclusion Statement

    Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement : Do the right thing.

    We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve.

    We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

    When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard’s core purpose.

    Our core purpose : To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

    Where to from here?

    If you would like to discuss further please contact Richard Maher from our Talent Acquisition team on .

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