SEO Lead
FlexiGroup
Sydney
6d ago

We Dream. We Design. We Deliver.

This is the place where you’ll be hands on. Where new ideas are welcomed and expected.

At every level and in every role we’re doers and builders. Not Managers and minders.

flexigroup (ASX-FXL) is one of Australasia’s most successful and enduring fintech organisations with a proud legacy of rewriting the playbook for digital spending.

We help people buy everything, everywhere, every day. Our product ecosystem of buy now pay later, credit cards, and business financing products has been designed around the core needs of today's shoppers, retailers, and small and medium enterprises.

What’s so exciting about this role?

This is both a digital strategy and implementation role, ideal for someone who is passionate about digital transformation, technology and enablement.

You will lead, develop, implement and monitor all SEO projects and initiatives, with a hands-on approach across technical requirements and capabilities, keyword research, content strategies, data analysis, design and development skills.

With a curious mind and strict attention to detail, you will present data-driven recommendations and insights that improve efficiencies, performance and deliver ROI.

This is a highly visible lead role, collaborating with multiple internal stakeholders to lead the measurement, analysis and optimisation of the website and digital channels to increase performance and share of voice.

With a curious mind and strict attention to detail, you will present data-driven recommendations and insights that improve efficiencies and performance.

What Does An Average Day Look Like?

No day is average at flexigroup but here’s an idea of what you can expect to do in this role and what you will be responsible for :

  • Own and develop the SEO strategy with a focus on continuous improvement, including recommendations for website architecture, technical requirements and audits, content, linking and other SEO best practices.
  • Continuously analyse and improve upon on efficiency and effectiveness of optimisation projects through a data-driven approach and KPI-driven analysis, monitoring performance for changes in trends, sharing insights and recommendations.
  • Cross-functional collaboration with the product, marketing and sales teams to drive SEO in content creation and content programming, including competitor benchmarking.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code and implement third party tagging configuration and management.
  • Engage and maintain with third parties including agencies on any web and optimisation projects.
  • Manage the strategic improvement roadmaps for our various websites.
  • Analyse all digital assets to understand current SEO rankings and areas for improvement and new opportunities.
  • Inspire thought-leadership and be a subject matter expert on SEO fundamentals, sharing knowledge and best practices cross-functionally.
  • Continually evaluate and improve upon on the effectiveness through a data-driven approach and KPI-driven analysis, monitoring performance for changes in trends, share insights and make recommendations.
  • Document and communicate results and recommendations of all initiatives to stakeholders and senior leaders regularly.
  • Who will thrive in this role?

    At flexigroup we know what drives our customers and makes them tick and so will you.

    You’ll be expected to roll your sleeves up and really make things tangible. We are looking for people who are #influencers.

    People who are curious. People who make things happen, who see change as opportunity and who thrive in fast pace.

    For this role you will also need to have :

  • Tertiary qualifications with a minimum of 5 years’ experience in similar digital roles, with experience in the use of UX, SEO, CMS / DXP technologies
  • Experience in implementing a group-wide SEO strategy and roadmap, with proven results
  • Advanced knowledge of current and emerging SEO best practices, including available tools (e.g. SEM Rush, Screaming Frog, Moz, Brightedge) and actively research and review emerging tools and capabilities
  • Advanced knowledge of web analytics, including Google Analytics, Google Analytics 360, Google Search Console, Google Webmaster Tools
  • Strong understanding and experience in interpreting data to identify opportunities and report on insights.
  • Results-oriented and able to prioritise multiple initiatives in a fast-paced environment and execute plans and initiatives with a sense of urgency.
  • Excellent communication, collaboration and presentation skills to showcase learnings, results, and capture interest and attention.
  • Curious, passionate and ambitious with a customer centric and process improvement mindset.
  • Excellent stakeholder management and prioritisation skills
  • Why become a flexigroupie ?

    flexigroup is in growth mode, and with that comes the unique opportunity to truly own and build your career journey with us.

    Here are the perks of becoming a flexigroupie

  • We believe in our people and want them to succeed with an extensive range of online and face-to-face learning opportunities, including excellent leadership development programs
  • We have a recognition scheme that’s dialled up to you, your colleagues and peers
  • Flexibility - We know people have lives outside of work and balance is important
  • Health and wellness programmes flu jabs in winter, massages, yoga and meditation plus a dedicated Flexi Vibes committee focused on good vibes initiatives across all our locations
  • Mental health and wellbeing are important to us. You will have access to EAP providers
  • Paid Volunteer leave we value our communities and want to give you the opportunity to give back
  • Discounts at our Retail merchant network across NZ and AU and flexigroupie annual fee waived for our card products
  • Leave 4 weeks annual leave with the opportunity to purchase additional leave during the year. Our parental leave is supportive of parents returning to the workforce.
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