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The Key Account Manager is responsible for the development of sales and promotional strategies that align with category and brand strategies and the implementation of these strategies within nominated retail and veterinary corporate customers and buying groups, online accounts, and wholesalers in Australia.
Success in this role involves :
The development and maintenance of commercial relationships amongst high value, key accounts and across multiple internal functional teams whilst achieving forecast sales and profit targets.
Support strategies developed at a national business unit level that promote growth within the Companion Animal Business Unit nominated key customers.
Drive growth in the accounts tracking both sell-in and sell out ( where scan data exists.) Developing unique promotional programs, aligned to the Marketing and sales calendar that drive sales and market share.
Manage Gross to Net effectively.
Invest in well thought through promotional plans that are margin accretive.
Work with the accounts (as defined) to develop strong JBP’s.