Senior Digital Project Manager
Ermington, Nouvelle-Galles du SudAustralie
3d ago

GSK Consumer Healthcare is the world’s largest OTC company, with our products reaching over a billion consumers. We’re passionate about building the world’s No.

1 Fast Moving Consumer Healthcare Company with a focus on quality, backed by our product science. Our mission is to improve the quality of lives by enabling people to do more, feel better and live longer.

We recognise this starts with our own highly talented team and are committed to supporting, rewarding & developing them with a challenging and inspiring work place.

The role :

Together with the Head of Digital and the Marketing team you will be pivotal in integrating digital marketing in ways of working at GSK.

You will champion digital marketing to facilitate quality and timely connections across the total path to purchase. You will drive improved capability around digital marketing, helping teams set metrics and use tools that in turn drive brand performance positioning GSK brands ahead of the competition / market.

Work with agency partners in media and digital to drive best in class outputs in line with latest thinking and tech development and manage initiatives throughout the innovation lifecycle from analysis of opportunities and value proposition development through experimentation working collaboratively with key partners both internally and externally.

Key responsibilities include :

  • Working with digital agency partners and Head of Digital, manage and evolve the role of search (SEO), social media, websites and content at GSK, and how this drives influence and earned media
  • Working with eCommerce partners, manage and evolve the role of eCommerce at GSK with particular focus on path to purchase from media and digital.
  • Digital owned and earned activities (digital partnerships, social media, website management and optimisation
  • Provide guidance on website content development, optimization and enhancement to support / drive success (brand team to develop content supported by Content Manager).
  • Ensure ROI and business case benefits are delivered through project implementation
  • About You :

  • Experience in media planning ( Connections Planning ) to assist brand teams.
  • Experience in Social and Influencer marketing highly desired.
  • Experience in digital marketing and web content management / development tools.
  • Agency experience (digital or media) is desirable.
  • Technical experience (desirable but not essential) to include FB business manager / Hootsuite / Social Studio, FB analytics, GA and other analytical tools (Power BI, Datorama)
  • At least 4-6 years of experience in a digital role.
  • Pharmaceutical / healthcare advertising experience is preferred.
  • Eagerness to learn and be a pillar of support for the larger brand team.
  • Creative thinker with analytical problem-solving skills
  • GSK offers many opportunities for personal development and career progression as both a Pharmaceutical and Consumer Healthcare business with a large footprint globally.

    To become part of our team and develop a rewarding career, please apply online.

  • LI-GSK
  • Notre objectif est d'être l’une des entreprises les plus innovantes, les plus performantes et dignes de confiance de l'industrie pharmaceutique.

    Nous pensons que nous apportons quelque chose d'unique chez GSK et lorsque nous associons nos connaissances, nos expériences et nos styles, l'impact est incroyable.

    Venez rejoindre notre aventure chez GSK où vous trouverez l'inspiration pour faire au mieux votre travail pour nos patients et pour nos clients.

    Un endroit où vous pouvez vous recentrer, vous sentir bien et aller de l'avant.

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    L'obtention d'une autorisation écrite préalable est une condition préalable à tout accord (oral ou écrit) entre la société de recrutement / l'agence pour l'emploi et GSK.

    En l'absence d'une autorisation écrite, toute action de la part de la société de recrutement / l'agence pour l'emploi sera jugée comme ayant été effectuée sans le consentement ou l'accord contractuel de GSK.

    GSK ne pourra par conséquent pas être tenue responsable des frais découlant de ces actions ou des frais découlant de recommandations par des sociétés de recrutement / agences pour l'emploi en ce qui concerne les postes à pourvoir sur ce site.

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